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Sometimes it may be difficult for a panelist to rank or compare more than two objects or treatments at the same time. For this reason, paired comparison method is used. In this study, the Davidson and Beaver (1977) model for paired comparisons with order effects is analyzed through the Bayesian Approach. For this purpose, the posterior means and the posterior modes are compared using the noninformative priors.

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Gilani, G. M., & Abbas, N. (2008). BAYESIAN ANALYSIS FOR THE PAIRED COMPARISON MODEL WITH ORDER EFFECTS (USING NON-INFORMATIVE PRIORS). Pakistan Journal of Statistics and Operation Research, 4(2), 83-91.